The visual questionnaire Visual Implicit Profiler (VIP) identifies and outlines strengths within minutes.
The visual questionnaire VIP is an implicit method to determine personality traits based on the interpretation of simple graphic symbols. When completing the questionnaire, a person is not aware of the reason for the nonverbal items. Considering overall brain activities, conscious processes tend to be the exception rather than the norm. Almost 100 years ago, we learned that visual perception is fully automatic and prerational. Its interpretation is largely unaffected by explicit intent. Visual perception is influenced preattentively by the personality and motivation of the perceiving person. Response to visual stimuli is processed in brain areas that are also responsible for non-cognitive decision making.
How people perceive and attach importance to what they perceive, demonstrably influences the manner in which they will behave. Thus, individual behavioural patters and strengths can be established by measuring implicit visual perception and processing preferences.
How a person perceives and assigns meaning to what they perceive has a proven influence on their behaviour. By measuring implicit visual perception and processing preferences, individual behavioural patterns can be identified. These insights were integrated into Prof. Julius Kuhl’s PSI theory to develop what is now known as the Visual Implicit Profiler (VIP), a visual and implicit testing method.
This method uses images (design) instead of words to capture unconscious perception and decision-making processes. The following graphic illustrates how design elements were incorporated into the PSI theory to establish correlations with perception and decision-making processes.
Over the course of three years of field research, 300 items were developed, fitting into a six-dimensional factor structure. These items were validated based on four psychometric criteria: theoretical relevance, factor structure, retest stability, and correlation with C.G. Jung’s personality types. Ultimately, 49 items met all requirements and were included in the final test procedure.
The following example shows how the items in the VIP questionnaire work. Test takers are given two options and will choose one according to their perception preference.
In line with positive psychology, the measurement results of the Visual Implicit Profiler (VIP) are always presented neutrally and as individual strengths. See Part 1 and Part 3 of the PSYfiers strengths approach for more details.
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